It’s All Connected – a campaign

Spondyloarthritis affects more than you think.

It’s All Connected, a video prepared by Lilly and partners

This film helps us to see the knock-on effect of untreated SpA symptoms and how they can increase the burden of the disease for patients.  This highlights the need for Healthcare Providers to work together with patients to recognise untreated SpA Symptoms and help to reduce their impact.

It’s All Connected is a multi-channel campaign for Health Care Providers and Patients.

It aims to re-frame the converstaion around SpA (Axial Spondyloarthritis and Psoriatic Arthritis) in order to drive a better standard of patient care.

The campaign was co-created with Lilly and an associated steering committee of Healthcare Providers and Patient Representatives.

If you would like to use this video locally, to add a translated voice over or subtitles and to ensure that local rules and regulations are met before you launch the campaign locally, please contact Jo at and she will put you in touch with your local Lilly representative.

There will be more material to go with this campaign available soon – infographics and social media material.


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